NYT’s T Brand Studio focused on big ideas, not frequency

Citizen Kane

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June 2, 2017

Cheif Revenue Officer explains lessons learned at T Brand Studio

Can branded content – aka Sponsored Content, Paid Posts etc. – stop the declines happening at The New York Times? Meredith Kopit Levien, Chief Revenue Officer (CRO) at the Times talked about innovative ideas at T Brand Studio. “So much of our work now is also driven by the work that goes into the space they buy from us” she said, in an interview with Drew Neisser. According to Levien, T Brand Studio’s branded content enterprise solutions “can essentially solve any problem a marketer has”.

According to The New York Times Company 2016 Annual Report,despite an $11.7 million increase in digital advertising revenues, the Times was down $69.6 million in print advertising revenue compared to 2015.

The same report states lower profit margin on newer advertising forms such as branded content and video advertising.

“The margin on revenues from some of these newer advertising forms tends to be lower than the margin on revenues we generate from our print advertising and traditional digital display advertising.” – The New York Times Company 2016 Annual Report

Reach and frequency have been key ingredients in successful marketing campaigns. Meredith said things have changed “content is so ubiquitous… to break through it’s not that you have to do more, it’s that you have to do something really really great”. She predicts “you’ll see more ‘GREAT’ over ‘often’ defining branded content.”

The challenge with customized content solutions is it’s hard to scale. And it needs a lot of resources to execute. The important question will be whether the ‘big ideas’ can achieve the ROI marketers are looking for.

Keep Better Track of Time Visually with Time Timer

Productivity

Citizen Kane

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May 31, 2017

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Keep Better Track of Time Visually with Time Timer

Boost team meeting effectiveness

Are long and unproductive meetings ruining your workday? Introducing the Time Timer – a simple yet revolutionary analog clock that will change the game. Say goodbye to boring meetings as you watch the red disc retract behind the dial, providing a visual representation of how much time is left. Unlike traditional clocks, the red disc acts like a pie chart, showing the passing of time as a percentage. Upgrade your team meetings and experience a newfound sense of time awareness that leads to maximum efficiency.

In his New York Times bestselling book SPRINT – How to Solve Big Problems and Test New Ideas in Just Five Days Jake Knapp tells a story of how he discovered the Time Timer while picking up his kid from school.

I’m vigilant about my time spent inside management meetings. Before using the Time Timer, I was using my iPhone Stopwatch. The problem with something like a smartphone is you’re the only one who can see it and you need to look down and unlock your phone to check the time. With the Time Timer (I’m using the 8″ model) everyone at the meeting can see it, and the audio alert lets everyone know when it’s time to move on to the next item.

Be a rockstar timekeeper at your next team meeting.

Follow these 5 steps below.

Set the clock Time Timer where everyone can see it.
Move the timer hand to the number of minutes want to spend on a topic (ranges from 1-60min).
Watch as the red disc slowly disappears giving people a visual sense of time.
Use the optional audio function have the timer beep.
Reset the time and move on to the next topic.

Benefits of Time Timer

It works better than an iPhone or stopwatch because everyone can see the display. Setting the time is quick and easy. Visually it’s less distracting than a similar-sized digital display that flashes or ticks as it counts down the seconds.

The Time Timer comes in various sizes, including 3″, 3.5″ MOD® Sprint Edition, 7″, 8″, and 12″ models plus iPhone and iPad apps. Larger size models work best for group meetings. Whereas the 3″ model is ideal for your personal desk, or at home in the kitchen.

Where to buy?

You can find the Time Timer at Amazon and at www.timetimer.com.

Village Voice Going Back to Broadsheet Roots

Newspaper Industry

Citizen Kane

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May 28, 2017

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Village Voice Going Back to Broadsheet Roots

Peter Barbey Speaks of Redesign at Advertising Club Event

New York – On May 2nd, 2017 Peter Barbey the new owner and Publisher of The Village Voice spoke about the upcoming redesign at an event held by the Advertising Club of New York at the Microsoft building at 11 Times Square. He told the audience he’s “taking the Voice back to its roots, back to the way things were at the old voice.”

When asked what that meant exactly by one of the attendees he said. “We’re relaunching the website in beta form on the 17th of May.” Barbey also spoke of the print newspaper. “We’re going to relaunch the print edition in September… it’s going to look graphically kinda like the old Voice but more modern. It’s going to be more evocative. It’s going to be broadsheet…”

Besides all the design changes is a desire to bring back the reporting that was once the hallmark of the local arts scene in New York.

While the newspaper industry in general, has been losing significant advertising revenue to digital it’s going to take a lot to turn things around. In recent years prior to the new ownership, The Village Voice had been making steady cutbacks. Will these new changes at the Voice be enough to reverse the declining trend?

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Epoch Times Hits All-Time High on Google Trends

Newspaper Industry

Citizen Kane

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May 25, 2017

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Epoch Times Hits All-Time High on Google Trends

According to Google Trends 5 year worldwide search term report Epoch Times is at an all-time high.

Changing media landscape

When trust in mass media is at an all-time low and the prestige of legacy media has been permanently damaged, audiences are searching for new sources.

The accuracy of Epoch Times in predicting major world events; including the outcome of the US Presidential election, and the downfall of every corrupt official in Xi Jinping’s massive anti-corruption campaign, has impressed the most discerning news readers who are looking for unbiased, nonpartisan, fact-based reporting.